The Tennessee Department of Tourist Development is partnering with nationally recognized destination expert Jon Schallert to bring his Destination Business BootCamp® to Tennessee this fall. This intensive training is designed to help business owners and community leaders turn their destinations into thriving consumer magnets.

Sophia Posey, Director of Media for the South Central Tennessee Tourism Association earned a Purple Iris Award for DMO Employee of the year at the 2025 Tennessee Tourism and Hospitality Association's Stars of the Industry Awards.

147 Million Visits Drive Economic Impact, Tax Relief and Momentum Across the State

Last week, South Central Tennessee rolled out the red carpet to welcome some of the state’s most influential tourism ambassadors—employees from Tennessee’s interstate welcome centers.