Why Partner with SCTTA?
Partnering with the South Central Tennessee Tourism Association (SCTTA) offers businesses unparalleled opportunities to grow and thrive within one of Tennessee's largest and most dynamic industries. By aligning with the award-winning Experience Tennessee brand, businesses gain access to innovative marketing campaigns, exclusive promotional programs like the Experience Tennessee Travel Guide, Travel Pass, and a vast audience of travelers, influencers, and media outlets. Partners also join a robust network of tourism industry professionals, fostering collaboration, knowledge sharing, and strategic partnerships that can elevate their business to new heights. Additionally, SCTTA equips businesses with valuable visitor data and insights, enabling them to make informed decisions that cater to a broader audience beyond local traffic. By understanding the behaviors and preferences of travelers, businesses can refine their strategies to capture the attention of tourists, resulting in increased revenue and sustained growth. SCTTA also provides professional development, networking events, and participation in regional initiatives that spotlight local attractions and experiences. From promoting culinary gems to showcasing agritourism and cultural events, SCTTA empowers businesses to succeed while contributing to the economic vitality and cultural richness of the region.
Regional Map & Guide Program
Experience Tennessee is proud to unveil an exciting new resource for visitors exploring our 13-county region. As part of our 2025–2026 initiative, we are developing a dynamic, double-sided 36"x27" regional map—a first-of-its-kind tool designed to enhance trip planning and visitor engagement.
On one side, travelers will discover highlights from our eastern counties, while the reverse side showcases the western counties. Each side will be adorned with custom-themed artwork and detailed navigational accuracy, helping users orient themselves while appreciating the character and culture of each community.
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The map will spotlight:
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Major attractions and iconic landmarks
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Partnering businesses and regional communities
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Curated recommendations and on-map features that guide travelers to must-see stops
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To complement the map, we are also introducing a print and digital travel guide that brings our region to life. This companion guide will feature:
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Thoughtfully crafted itineraries
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Local stories and hidden gems
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A curated list of must-see experiences across South Central Tennessee
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In addition, this map will coordinate not only with the corresponding travel guide but will also complement the Experience Tennessee Virtual Brochure Rack and the new online Digital Guide on ExperienceTN.com, creating a fully integrated suite of planning tools for visitors.
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This comprehensive travel tool not only enhances the visitor experience but also reinforces our commitment to making South Central Tennessee one of the most accessible, enjoyable, and engaging regions in the state—and the entire United States.
Partnership Levels
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Platinum—$2,999 (4"X9" Ad)
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Gold—$1,999 (4"X5" Ad)
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Silver—$999 (4"X3" Ad)
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Bronze - $499 (4"X2" Ad)
Partnership Benefits & Tools
What we do continually
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Welcome Center Staff Shirt Program. Our team will wear your brand at the Welcome Center (excluding spirits brands)
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Brochure or Rack Card placement at Whiskey Trailhead/regional welcome center
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Ad in the Experience TN Regional Map & Ad in the Digital Travel Guide
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Listed as a “Featured Place” on ExperienceTN.com
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SCTTA prepares a monthly media pitch for the region to the state of Tennessee’s Department of Tourist Development. Partners receive preference on each of these calls.
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Each year we develop several media and FAM tours both exclusively through SCTTA and with partnering organizations like TDTD, Nashville’s Big Back Yard, TN Whiskey Trail, and others. Itineraries for these programs are built around partners first.
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The SCTTA PR and Media team is always working on media pitches from Tennessee Crossroads and Nashville and Huntsville TV to major magazines like Southern Living and award-winning podcasts and radio shows like Steel Magnolias. Partners are always our primary focus on these pitches.
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Experience Tennessee social media and marketing campaigns are built around partners first
What we do once a year
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One Annual Business Profile Article on ExperienceTN.com
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One Annual Onboarding/Strategy Session
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One Annual Hey Y’all Visit
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Virtual Brochure Rack Poster Install at your business.
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Invite to Regional Tourism Stakeholders Socials
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Listed in all appropriate Experience TN print media, digital assets, and experience pages.
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Update ExperienceTN.com Partner Pages
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Update to Tennessee River Valley Geo Tourism Page.
What you'll do
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Submit up to two blogs per month for ExperienceTN.com; these may also be picked up for our socials or partner socials
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Submit Welcome Center Info Sheets. These are then given to each of our Welcome Center staff members to help train them on the message you want relayed
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Utilize Experience TN content library, which includes professional photography and video assets
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Complete 3-Star Tourism Certification
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Submit promotional business videos (30 seconds or under) to be featured on Video Board at the Regional Welcome Center
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Stay up to date by reading our Monthly Partner Newsletter