Join the South Central Tennessee Tourism Association
Why Become an Association Partner?
Becoming a partner of the South Central Tennessee Tourism Association (SCTTA) means aligning your business with one of Tennessee’s most impactful and fast-growing industries—tourism. Through the award-winning Experience Tennessee brand, Nashville's Big Back Yard, and the Tennessee Whiskey Trail, SCTTA works to amplify the region’s story, attract visitors, and create meaningful opportunities for the businesses that serve them.
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Partnership goes far beyond visibility. SCTTA connects businesses to a powerful regional network of tourism professionals, strategic partners, media outlets, and destination initiatives designed to strengthen both individual businesses and the region as a whole. Our work is driven by visitor insights, travel trends, and statewide collaboration—helping partners reach audiences far beyond local traffic and position themselves for long-term growth.
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While the results are often seen in increased awareness, visitation, and engagement, much of the work that makes this possible happens every day behind the scenes. Below is a closer look at how SCTTA actively supports partners through ongoing marketing, media, and tourism development efforts.
Strategic Support & Annual Touchpoints
Each year, every partner is invited to a business strategy check-in with our team. This one-on-one conversation reviews SCTTA’s current strategy, partnership opportunities, and ways your business can better leverage regional tourism efforts.
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Annually, partners also receive:
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Virtual Brochure Rack poster installation at your business
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Updated partner listing on ExperienceTN.com
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Inclusion and updates on the Tennessee River Valley Geotourism page
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On-site visit from our Visitor Experience Team
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Always-On Marketing & Media Advocacy
Your business is represented year-round through SCTTA’s ongoing marketing and PR efforts, including:
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Inclusion in monthly media pitches prepared for the Tennessee Department of Tourist Development (TDTD), with partner preference for pitches relevant to your business
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Active pitching to regional, state, and national outlets, including Tennessee Crossroads, Nashville and Huntsville TV, Southern Living, National Geographic, Tennessee Magazine, Food & Travel, top podcasts, and radio programs
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Programming Built Around Partners​
SCTTA continuously develops destination programming that strengthens the region and creates new storytelling opportunities. Signature initiatives like Tennessee’s Amish Country, Tennessee Whiskey Country, and Cork to Fork are built with our partners first—ensuring participation, visibility, and shared success.
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Media & FAM Tours That Put You Front and Center​
Each year, SCTTA produces multiple media and familiarization (FAM) tours, both independently and with partners such as TDTD, Nashville’s Big Back Yard, the Tennessee Whiskey Trail, and others. Itineraries are intentionally designed to showcase SCTTA partners, giving your business direct access to influential media and content creators.
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Education, Connection & Recognition​
Additional partner support includes:
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Quarterly networking events to build regional connections
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Quarterly Tourism Ready programs to keep partners informed on industry trends, tools, and opportunities
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The annual Experience Tennessee Regional Awards, celebrating excellence across the region