2026 Winter Tourism-Ready Workshop, new Music Census opportunity, and more coming March 2026.

SCTTA CON 2025 was an absolute blast, and I want to start by saying thank you to everyone who showed up, participated, and helped make the day such a success. The energy in the room reminded me why this region, and this industry, is so special. For me personally, the highlight of the day was honoring Captain Rodney. He has been a mentor to me and to so many of us, and his dedication to tourism and community leadership will be felt for many years to come. Captain Rodney truly

We’re excited to roll out our new Media Lead emails. These will serve as a simple way for you to share timely events, stories, and updates with us. We’ll use this information to spotlight your businesses and communities across a variety of channels.

Last week, South Central Tennessee rolled out the red carpet to welcome some of the state’s most influential tourism ambassadors—employees from Tennessee’s interstate welcome centers.