Stephanie Keller, General Manager at Holiday Inn Express & Suites in Tullahoma, has been named Lodging Manager of the Year (Small Property) by the Tennessee Hospitality & Tourism Association's 2025 Purple Iris Awards.

Sophia Posey, Director of Media for the South Central Tennessee Tourism Association earned a Purple Iris Award for DMO Employee of the year at the 2025 Tennessee Tourism and Hospitality Association's Stars of the Industry Awards.

For anyone who knows me, you know I am a music NUT. I mean, my best buds and I are the guys who curate the Spotify list of the next 100 artists you’re going to be listening to—not just the ones on repeat right now. Music is not a talent of mine. I can’t play an instrument (other than mad air drums and a little fiddle), I can’t sing, and I literally can’t even dance. But music—music pulses through my veins as an adrenaline rush I cannot explain. I gravitate toward lyrics wi

And the Winners Are...

Thank you for visiting, for listening, and most importantly, for creating this powerful visual reminder of what real partnerships and regional success can look like. Together, we can accomplish so much more.

147 Million Visits Drive Economic Impact, Tax Relief and Momentum Across the State

Last week, South Central Tennessee rolled out the red carpet to welcome some of the state’s most influential tourism ambassadors—employees from Tennessee’s interstate welcome centers.

Experience TN Debuts The Lawn Sessions, A Community Concert Event on The Jack Daniel Distillery Campus Concert Features: Huntergirl, Hippies & Cowboys, The Huffer Brothers and TenKiller

We fundamentally believe that participation in a tourism-driven economy should be about creating opportunities for all, not just...

This week, we officially launched the first-ever I Heart Tennessee campaign, a curated series that will showcase romantic and unique...

This week, I had the opportunity to revisit The Bridges in Wayne County, Tennessee, for the first time since the property transitioned...

This week, the South Central Tennessee Tourism Association (SCTTA) had the honor of sitting down with two of the state’s most influential...

South Central Tennessee Tourism Association (Experience Tennessee) was awarded the prestigious DMO of the Year - Small Budget, in the...

Dominic is also a friend, not only to me but to many of you. Our relationship began by bidding against each other at the Alabama...

SCTTA is excited to have announced Amanda McGowan as our Associate Director of Operations. Amanda recently graduated from the University...

Good news! You asked, and we are delivering. Now there are just three very simple partner levels: bronze level, silver level, and gold level

The latest economic impact statistics indicate SCTTA had more than $488 million in direct visitor spending and more than 3.5 million...

Bike Tennessee is set to launch statewide on May 23rd, an effort to target experienced cyclist.