FAYETTEVILLE, TN, May 13, 2025 — Fayetteville’s newest and largest mural pays tribute to  the process responsible for putting Tennessee whiskey on the map. Tullahoma-based nonprofit DMA-events tasked Megan Lingerfelt with coming up with an “out-of-the-box idea” that represented how Tennessee whiskey is made and its significance to the area. The result is  “White Dog and the Spirit of the Process,” Lingerfelt’s original creation that now permanently lives on the side of Dragon

Last week, South Central Tennessee rolled out the red carpet to welcome some of the state’s most influential tourism ambassadors—employees from Tennessee’s interstate welcome centers.

On April 29, artist Kim Radford completed a mural celebrating Tennessee’s distilling heritage on the side of a covered bridge in Lynchburg. “Crafting Whiskey” marks the entrance to the Retreat at Whiskey Creek, the new luxury tiny home community just a mile from the Lynchburg square. Radford drew inspiration from the famous Lincoln County Process for her illustrations of the four steps involved in filtering and aging...

Experience TN Debuts The Lawn Sessions, A Community Concert Event on The Jack Daniel Distillery Campus Concert Features: Huntergirl, Hippies & Cowboys, The Huffer Brothers and TenKiller

We fundamentally believe that participation in a tourism-driven economy should be about creating opportunities for all, not just...

Make Engagement a Priority: How SCTTA is Driving Tourism Growth

This week, we officially launched the first-ever I Heart Tennessee campaign, a curated series that will showcase romantic and unique...

After taking a few days off to recover from gallbladder surgery, I’m excited to be back in action—and more than ready to start eating again!

This week, I had the opportunity to revisit The Bridges in Wayne County, Tennessee, for the first time since the property transitioned...