March proved to be a momentum-building month for the South Central Tennessee Tourism Association and our entire region, with progress on multiple fronts that continue to shape our long-term tourism strategy.

Murals have become a powerful tool for rural communities looking to enhance their sense of place, boost tourism and attract visitors. When done well, a single wall can evolve into a recognizable landmark—something people photograph, share and build travel plans around long after the paint dries.

2026 Winter Tourism-Ready Workshop, new Music Census opportunity, and more coming March 2026.

SCTTA CON 2025 was an absolute blast, and I want to start by saying thank you to everyone who showed up, participated, and helped make the day such a success. The energy in the room reminded me why this region, and this industry, is so special. For me personally, the highlight of the day was honoring Captain Rodney. He has been a mentor to me and to so many of us, and his dedication to tourism and community leadership will be felt for many years to come. Captain Rodney truly

The way people consume travel information has changed. Today’s travelers are more discerning than ever. They’re looking for authenticity, real stories, real visuals, and real expectations of what an experience will feel like when they arrive. Traditional display advertising, while familiar, often interrupts that journey. Native content, on the other hand, complements it.

On Friday, we were thrilled to host our third annual SCTTA Mini Conference in beautiful Pulaski, Tennessee. Nearly 40 tourism, development,

Are you a property owner on the Fayetteville square who wants to host our next mural? Read on! SCTTA has secured funding from the Tennessee Arts Commission to support local placemaking this year, and DMA will project-manage a small-scale mural installation on or around the courthouse square in downtown Fayetteville. This mural will further beautify Lincoln County while drawing more attention to the heart of the city’s retail and commerce.  We’re seeking a small, highly visibl

Stephanie Keller, General Manager at Holiday Inn Express & Suites in Tullahoma, has been named Lodging Manager of the Year (Small Property) by the Tennessee Hospitality & Tourism Association's 2025 Purple Iris Awards.

The Tennessee Department of Tourist Development is partnering with nationally recognized destination expert Jon Schallert to bring his Destination Business BootCamp® to Tennessee this fall. This intensive training is designed to help business owners and community leaders turn their destinations into thriving consumer magnets.