top of page


Fayetteville’s new mural puts a creative spin on whiskey making
FAYETTEVILLE, TN, May 13, 2025 — Fayetteville’s newest and largest mural pays tribute to the process responsible for putting Tennessee whiskey on the map. Tullahoma-based nonprofit DMA-events tasked Megan Lingerfelt with coming up with an “out-of-the-box idea” that represented how Tennessee whiskey is made and its significance to the area. The result is “White Dog and the Spirit of the Process,” Lingerfelt’s original creation that now permanently lives on the side of Dragon
DMA-events
May 13


Lynchburg’s new mural pays homage to Tennessee’s whiskey heritage
On April 29, artist Kim Radford completed a mural celebrating Tennessee’s distilling heritage on the side of a covered bridge in Lynchburg. “Crafting Whiskey” marks the entrance to the Retreat at Whiskey Creek, the new luxury tiny home community just a mile from the Lynchburg square. Radford drew inspiration from the famous Lincoln County Process for her illustrations of the four steps involved in filtering and aging...
DMA-events
May 1


Motivation: "Growing the Pie", and research continues to drive our efforts at the Tennessee Whiskey Trailhead and Welcome Center
We fundamentally believe that participation in a tourism-driven economy should be about creating opportunities for all, not just...
Ryan P. French
Mar 1


Experience the Romance: The Launch of Our First I Heart Tennessee Campaign
This week, we officially launched the first-ever I Heart Tennessee campaign, a curated series that will showcase romantic and unique...
Ryan P. French
Feb 7


Strengthening Regional Tourism: The Importance of DMO Check-Ins
After taking a few days off to recover from gallbladder surgery, I’m excited to be back in action—and more than ready to start eating again!
Ryan P. French
Feb 7


Discovering The Bridges: A Hidden Gem in Wayne County, Tennessee
This week, I had the opportunity to revisit The Bridges in Wayne County, Tennessee, for the first time since the property transitioned...
Ryan P. French
Feb 7


Partner Up with a Neighbor: The Secret to Sustainable Tourism Growth
Many of you may already be doing this in some way, but if you haven’t, now is the time. Find a neighboring business and form a partnership.
Ryan P. French
Feb 5


From the Desk of... Sophia Posey
After months of part-time work and my graduation from UT Southern in December, I was eagerly anticipating stepping back into a full time...
Sophia Posey
Feb 3


U.S. District Court Rules in Case Against USDA’s 2024 Horse Protection Act Rule
In a significant ruling issued today, Judge Matthew J. Kacsmaryk of the U.S. District Court for the Northern District of Texas...
bottom of page