Are you a property owner on the Fayetteville square who wants to host our next mural? Read on! SCTTA has secured funding from the Tennessee Arts Commission to support local placemaking this year, and DMA will project-manage a small-scale mural installation on or around the courthouse square in downtown Fayetteville. This mural will further beautify Lincoln County while drawing more attention to the heart of the city’s retail and commerce.  We’re seeking a small, highly visibl

Stephanie Keller, General Manager at Holiday Inn Express & Suites in Tullahoma, has been named Lodging Manager of the Year (Small Property) by the Tennessee Hospitality & Tourism Association's 2025 Purple Iris Awards.

The Tennessee Department of Tourist Development is partnering with nationally recognized destination expert Jon Schallert to bring his Destination Business BootCamp® to Tennessee this fall. This intensive training is designed to help business owners and community leaders turn their destinations into thriving consumer magnets.

Sophia Posey, Director of Media for the South Central Tennessee Tourism Association earned a Purple Iris Award for DMO Employee of the year at the 2025 Tennessee Tourism and Hospitality Association's Stars of the Industry Awards.

For anyone who knows me, you know I am a music NUT. I mean, my best buds and I are the guys who curate the Spotify list of the next 100 artists you’re going to be listening to—not just the ones on repeat right now. Music is not a talent of mine. I can’t play an instrument (other than mad air drums and a little fiddle), I can’t sing, and I literally can’t even dance. But music—music pulses through my veins as an adrenaline rush I cannot explain. I gravitate toward lyrics wi

And the Winners Are...

We’re excited to roll out our new Media Lead emails. These will serve as a simple way for you to share timely events, stories, and updates with us. We’ll use this information to spotlight your businesses and communities across a variety of channels.

The hoped-for post-pandemic rebound in international travel has flipped into reverse. After a solid January, overseas visitor growth turned negative and has stayed in decline through the first half of 2025.

Thank you for visiting, for listening, and most importantly, for creating this powerful visual reminder of what real partnerships and regional success can look like. Together, we can accomplish so much more.