For anyone who knows me, you know I am a music NUT. I mean, my best buds and I are the guys who curate the Spotify list of the next 100 artists you’re going to be listening to—not just the ones on repeat right now. Music is not a talent of mine. I can’t play an instrument (other than mad air drums and a little fiddle), I can’t sing, and I literally can’t even dance. But music—music pulses through my veins as an adrenaline rush I cannot explain. I gravitate toward lyrics wi

And the Winners Are...

Thank you for visiting, for listening, and most importantly, for creating this powerful visual reminder of what real partnerships and regional success can look like. Together, we can accomplish so much more.

“In June, I had the distinct honor of joining the WHAT Podcast live from Bonnaroo Music and Arts Festival on opening day. We sat down to...

147 Million Visits Drive Economic Impact, Tax Relief and Momentum Across the State

South Central Tennessee Tourism Association (Experience Tennessee) was awarded the prestigious DMO of the Year - Small Budget, in the...

The latest economic impact statistics indicate SCTTA had more than $488 million in direct visitor spending and more than 3.5 million...

Bike Tennessee is set to launch statewide on May 23rd, an effort to target experienced cyclist.

Coalmont OHV Park Celebrates with official ribbon cutting

Wayne County launches the Natchez Valley branding giving the community its first County wide tourism marketing brand.

On Monday, December 12th, the South Central Tennessee Tourism Association hosted guests from across the region and state to celebrate...

Join us at the "Talk Shop" Beer Garden for a special night of celebrating tourism and our partners in the South Central Tennessee Region.

Tom Wilmer reports from Lynchburg, Tennessee at Jack Daniel’s world headquarters for a most insightful conversation with assistant distiller

NPR's Journeys of Discovery with Tom Wilmer interviewed Tennessee's Poet-Laureate and Bell Buckle, resident "Maggie" Margaret Britton...

NPR's Journeys of Discovery with Tom Wilmer interviewed Kelly Coleman, brand home manager, and Tori Perry, a tour guide.

NPR's Journeys of Discovery with Tom Wilmer interviewed Charles Parish of the Beechcraft Heritage Museum in Tullahoma, Tennessee.

NPR's Journeys of Discovery with Tom Wilmer George Dennis at the Shelbyville Municipal Airport about the DC-3 Flagship Detroit. This was...

Selena Swartzfager of Texas Lifestyle Magazine highlights the Sewanee and Manchester, Tennessee with features on The University of the South

Robin O'Neal Smith published this piece in Travel Awaits showcasing 11 Tennessee Towns that will make you feel like you're in a Hallmark...

Blake Guthrie, for the AJC published this piece about Concerts on the Farm at Bonnaroo Farms and The Caverns both opening back up for...