From the Desk of... Amanda McGowan

“November was a busy and rewarding month here at SCTTA!

We started the month in Townsend, TN, at the Grains & Grits Festival with the Whiskey Trailhead & Welcome Center. It was a fun way to connect with whiskey lovers from all over while introducing more people to what we’re all about.

We also kicked off the Give the Gift campaign last month! Spreading the word about unique gifts and local favorites has been such a rewarding way to head into the holiday season.

Another big moment? We held our first-ever SCTTA Mini-Con in Lynchburg! A huge thank you to everyone who joined us, it was great to see so much enthusiasm and support. We’re already looking forward to making next year’s event even bigger and better.

Having only joined the team in August, the past four months have involved a lot of learning and exploring. I’ve really enjoyed getting to know the region and all the unique businesses and attractions that make it so special. Every event, every campaign, and every connection has been a chance to discover something new, and I’m so grateful for the experience so far.

There’s so much in store for 2025, and I can’t wait to see what we accomplish together. Thanks for being part of the journey—it wouldn’t be the same without you!”

- Amanda McGowan

READ THE FULL NEWSLETTER HERE.