Dan & Mary Peery: Small Business Champions, Travel Ambassadors, & Community Storytellers
We’re excited that you’re interested in working with Dan and Mary of Hey Y’all.
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For more than four years, this husband-and-wife duo has crisscrossed the backroads of South Central Tennessee, shining a light on the people, places, and small businesses that make the region special. In 2025 alone, they featured more than 350 stops across the region, reaching over 5 million views across their social platforms.
Now, we’re making it easier than ever for businesses to get involved.
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We understand it’s impossible for Dan and Mary to visit everyone organically, and that’s exactly why this program exists. This streamlined process gives your business a clear, accessible way to request a Hey Y’all visit, explore enhanced collaboration options, and get your story in front of an engaged audience that loves discovering local places.
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If you’ve got a great story, a welcoming space, or something worth the drive, we’d love to help you share it.
Let’s hit the backroads—together.
How do you want to partner?
who we partner with
We love supporting all things local: from makers to mom-and-pop shops and hometown restaurants to festivals, events, attractions, and everything in between. If it’s local, if it’s fun, and if it’s worth the drive, we’re all in.
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We keep our focus close to home, working across the 13 counties of South Central Tennessee as well as the South Cumberland region. That includes Bedford, Coffee, Franklin, Giles, Hickman, Lawrence, Lewis, Lincoln, Marshall, Maury, Moore, Perry, and Wayne counties, along with Grundy County in the South Cumberland area.
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We also proudly support partners of the South Central Tennessee Tourism Association (SCTTA) and Experience Tennessee. After all, we live by the motto: "Don’t just travel Tennessee—Experience Tennessee.”
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If your business is located in the region and you’re a member of SCTTA, we’re thrilled to prioritize opportunities to work together whenever possible. And not to be a Debbie-Downer, but we steer clear of national brands, major chains, and other national businesses. We do work with regional businesses and anything "made in south-central Tennessee," but please, no MACDonalds or Wally World requests.
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Small Businesses
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Boutiques
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Retail Shops
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Country Stores
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Restaurants
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Diners
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Hole-in-the-walls
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Meat and 3's
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Anyone serving Biscuits & gravy
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Local Festivals & Events
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Attractions & Adventures
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Tours and Exploration
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made in Tennessee
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Outdoors and Parks
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Anything that is the best:
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Burgers & BBQ​
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Ice Cream
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Catfish... you name it!
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Join Experience Tennessee, and the SOuth Central Tennessee Tourism Association
Being a partner of Experience Tennessee and the South Central Tennessee Tourism Association means more than just a visit from us. Partnership unlocks access to valuable programs, resources, and marketing opportunities designed to help your business fully benefit from the power of the tourism and hospitality industry.
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Enhanced Partner Pages on ExperienceTN.com
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Enhanced Listing Page on TRVA Geotourism Page (by National Geographic)
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Listing Card on TNVacation.com
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Influencer Visit from "Hey Y'all"
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Listed as “Featured Place” on ExperienceTN.com​
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Quarterly Networking Events
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Listed under "recommendations" in the Experience Tennessee Travel Guide
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Listed in all appropriate guides and brochures
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Monthly Blog Submissions
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Rack Card & Advertising in the TN Whiskey Trailhead & Welcome Center
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Discount Ad Buys ​and Co-Op Advertising Opportunities
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More likely to be mentioned in Social Media Posts & Itineraries
Request a Visit from Us!
There are more ways than ever to get involved with us. We receive a high volume of requests, and while we do our best to accommodate as many as possible, availability can vary.
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The good news? You can still reach out and request a visit at any time. We’ll continue to schedule organic visits as opportunities arise. For businesses that need a more predictable timeline, we also offer an affordable, straightforward option that provides added structure and planning around your visit.
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Same great storytelling—just more flexibility in how you participate.
The Basics
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Single Business Overview Video
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Written Blog on ExperienceTN.com​​
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Option to Boost the post
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Video posted on all of our socials
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Priority Timeline
$250
Backroad Itinerary
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Business featured in a "Hey Y'all, Let's Hit the Backroads" video
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Listed under the Itinerary Section on ExperienceTN.com
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​Written Blog on ExperienceTN.com
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​Video Posted on all Socials
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A "Collab Post" with Experience Tennessee & your business included
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Included in Experience Tennessee's monthly "Field Notes" newsletter that is emailed out to over 25,000 subscribers.
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Option to Boost the post
$350
Enhanced Visit
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Includes a planning session with Hey Y'all and Experience Tennessee for video series
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Initial Business Overview Video
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Written Blog on ExperienceTN.com
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A "Collab Post" with Experience Tennessee & your business included
Video posted on all of our socials
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Discounted price of $150 per additional video
$450
Become a Sponsor!
One of the most rewarding parts of what we do is hearing the incredible feedback and support from communities across the region. Over the years, many people have told us they’d love to help support us in continuing this work—and now, you can.
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Businesses now have the opportunity to become Hey Y’all sponsors.
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Just like everything we do, sponsorships are designed to be organic, sincere, and community-focused. This option is a great fit for events, banks, developers, real estate agents and brokers, utilities, and other organizations looking to invest in the places and people that make our region special.
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As a sponsor, your investment supports a set number of organic videos—videos that are provided at no cost to the small businesses featured. Sponsorships also allow us to prioritize visit requests, helping us reach more communities while continuing to tell authentic local stories.
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It’s a simple way to support small businesses, strengthen local tourism, and help keep the backroads buzzing.
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10- to 15-second closing at the end of each video that you sponsor stating, "This video was made possible by 'your business,'" and some basic information about your business.
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Closing video recorded at your location.
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Your business or organization will be tagged in the post made on all of our socials.
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Your business or organization will be mentioned in the blog that is written for the visit and featured on ExperienceTN.com.
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Your business or organization will be listed as a partner on ExperienceTN.com, MoveToTennessee.org, and SCTTA.org.
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Investments are made by number of videos rather than over a period of time.
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Sponsorship investments are made possible by the TENNTIP Community Partnership Fund, a 501(c)(3) non-profit organization supporting community and economic development through the tourism and hospitality industry.