HOW WE PROMOTE THE REGION

How We Promote the Region

Our promotional work happens through a strategic blend of digital marketing, content creation, brand management, media outreach, and partnership development. At the center of these efforts is our flagship brand:

Experience Tennessee: Our Forward-Facing Regional Brand

SCTTA operates and manages Experience Tennessee, the primary way visitors discover, explore, and fall in love with our region.

Digital Platforms

We operate a robust online ecosystem through ExperienceTN.com and seven major social media and content platforms:

Facebook
Instagram
YouTube
Pinterest
Linktree
Reddit
(and supporting platforms as needed)

Seasonal Travel Guides

Every year, the SCTTA team produces two major publications:

Spring/Summer Travel Guide
Fall/Winter Travel Guide

These guides highlight attractions, events, food, culture, and travel inspiration throughout the region.

Written Content & Field Notes Newsletter

We research, write, and publish blogs, features, and articles across our platforms, and produce Field Notes, a monthly newsletter delivered to more than 25,000 subscribers, offering fresh travel ideas, regional updates, and seasonal highlights.

Experience Tennessee Brochure Program

We maintain one of the most comprehensive brochure systems in Tennessee, featuring:

20+ brochures and guides
A virtual brochure rack for digital browsing
Physical brochures distributed throughout the region
Experience Pages—curated digital landing pages showcasing businesses within specific sectors (outdoors, food, family fun, shopping, etc.)

This hybrid system ensures visitors can engage with our content however they prefer—digitally, in print, or through themed collections.

Influencer Network & the Hey Y’all Team

Through the Experience Tennessee brand, we also collaborate directly with a growing network of influencers and content creators.

Our signature duo, Dan and Mary Peery, better known as the “Hey Y’all” Team, travels the region uncovering hidden gems, spotlighting local stories, and capturing the authentic charm that defines South Central Tennessee.

Managing and Supporting Sub-Regional Brands

Beyond Experience Tennessee, SCTTA manages and collaborates with several important sub-regional heritage and tourism brands:

Nashville’s Big Back Yard

SCTTA manages:

Content development
Social media
Story and feature curation

This brand highlights the creative migration into small-town Tennessee. New residents include:

Digital entrepreneurs from Los Angeles
Touring musicians relocating from Nashville
Small business dreamers from Indy
Families from Chicago
Traders from Boston
Remote workers returning to the land

We capture and share these stories to promote the region’s authentic lifestyle, affordability, culture, and outdoor experiences.

Tennessee’s Amish Country (Ethridge, TN)

In partnership with Visit Lawrenceburg, we developed a comprehensive visitor map and content system for the South’s Largest Amish Settlement, home to roughly 2,200 Swartzentruber Amish residents.

Our work highlights:

Guided wagon tours
Amish museums
Home-based Amish shops offering produce, baked goods, and handmade crafts
Authentic furniture stores and general goods
The Plowboy Produce Auction, held three times a week during the growing season
Local stories, heritage, culture, and scenic drives

This program helps visitors navigate Ethridge while respecting and appreciating the Amish community’s traditions and values.

Tennessee Whiskey Country

As part of an exclusive partnership with the Tennessee Whiskey Trail and the Tennessee Distillers Guild, SCTTA manages the Tennessee Whiskey Trailhead & Welcome Center in Lynchburg, Tennessee.

About the Trailhead

Located within the historic Jack Daniel Distillery campus, the 120-year-old Welcome Center hosts over 300,000 visitors a year. It serves as:

A starting point for the Tennessee Whiskey Trail
A regional visitor center
A resource for itinerary planning
A cultural and historical gateway
A retail space for Tennessee Whiskey Trail merchandise

Our role is to maximize the visitor experience and ensure that each traveler’s journey enhances Lynchburg, the region, and the broader Tennessee Whiskey Country brand.