The Experience Awards recognize standout visitor experiences across South Central Tennessee. While these categories do not align with the Purple Iris Awards, they reflect the experiences that matter most to both travelers and communities. These awards celebrate excellence in how destinations are felt, enjoyed, and remembered.

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Experience categories include:

• Lodging Experience of the Year (Hotel, Motel, or Inn)

• Lodging Experience of the Year (Short-Term Rental)

• Dining Experience of the Year (Casual)

• Dining Experience of the Year (Fine Dining)

• Shopping Experience of the Year (Antiques, Southern Boutiques, and Unique Shopping)

• Music Experience of the Year

• Outdoor Experience of the Year

• Best in Glass (Distillery, Winery, Brewery)

• The Captain’s Award