lodging
partnerships
SCTTA Lodging Partnerships
The lodging sector is a cornerstone of the hospitality and tourism industry, and we’re here to help you thrive within it. Our Fundamental Partnership invites you to pull up a seat and join us as we grow tourism across South Central Tennessee—together.
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This entry-level partnership equips you with access to our industry toolkit, including foundational marketing resources that strengthen visibility and support your business. You’ll also gain a pathway into our organization’s media, storytelling, and pitch efforts, expanding your reach through the audiences we serve across our key brand efforts.
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The Fundamental Partnership opens the door—connecting you with the tools, platforms, and exposure needed to make your lodging business part of Tennessee’s most authentic travel experiences.
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Benefits of the membership:
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Enhanced Partner Page on ExperienceTN.com
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Hero Image
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Logo, Description
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Website Link
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Social Media Links
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Photo Gallery (6 Photos)
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Hours Listing
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Booking
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Domain Package Available
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VIP Lodging Partnership: Elevate Your Impact
For lodging partners ready to go beyond the basics, SCTTA offers an elevated VIP Lodging Partnership designed to deliver deeper value and greater visibility. This premium level includes featured advertising in our showcase publications, plus enhanced business support, strategic consulting, and expanded access to industry opportunities.
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With VIP status, your property gains priority placement, stronger connections, and a higher level of partnership designed to move your goals forward.
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Listing Card on TNVacation.com
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​​Enhanced Listing on TRVA Geotourism Page by National Geographic
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Influencer Visit from "Hey Y'all"
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Listed as “Featured Place” on ExperienceTN.com​
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Quarterly Networking Events
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Listed under "recommendations" in both Seasonal Travel Guides
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Monthly Blog Submissions
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Discount Ad Buys ​and Co-Op Advertising Opportunities
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More likely to be mentioned in Social Media Posts & Itineraries
+$50 Per Each Additional Property
More Benefits & Tools
Other ways we're moving the needle!
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​Brochure or Rack Card placement at Whiskey Trailhead/regional welcome center
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Listed in our "Support our Partners" on the Field Notes Newsletter sent monthly to 25,000+ subscribers.
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SCTTA prepares a monthly media pitch for the region to the state of Tennessee’s Department of Tourist Development. Partners receive preference on each of these calls.
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Partnership programming is something our team is always working on behind the scenes. When we are able to leverage our industry partnerships to develop quality programming, we do. This includes things like Tennessee's Amish Country, Tennessee Whiskey Country, and Cork to Fork programming. When we develop this programming, we do it through our partners first!
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Each year we develop several media and FAM tours both exclusively through SCTTA and with partnering organizations like TDTD, Nashville’s Big Back Yard, TN Whiskey Trail, and others. Itineraries for these programs are built around partners first.
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The SCTTA PR and Media team is always working on media pitches from Tennessee Crossroads and Nashville and Huntsville TV to major magazines like Southern Living and award-winning podcasts and radio shows like Steel Magnolias. Partners are always our primary focus on these pitches.
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Experience Tennessee social media and marketing campaigns are built around partners first
What we do once a year
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​​One Annual Onboarding/Strategy Session
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​​​​Virtual Brochure Rack Poster Install at your business.
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Listed in all appropriate Experience TN print media, digital assets, and experience pages.
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​Update ExperienceTN.com Partner Pages
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Update to Tennessee River Valley Geo Tourism Page.
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Staff Visit from Experience Tennessee Tourism Team.
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More ways you can utilize our Partnership
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Submit up to two blogs per month for ExperienceTN.com; these may also be picked up for our socials or partner socials
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Submit Welcome Center Info Sheets. These are then given to each of our Welcome Center staff members to help train them on the message you want relayed
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Provide a rack card or brochure for the Welcome Center. This rack card goes well with the info sheets so staff can recommend your business to visitors and callers.
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Utilize Experience TN content library, which includes professional photography and video assets
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Complete 3-Star Tourism Certification
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Submit promotional business videos (30 seconds or under) to be featured on Video Board at the Regional Welcome Center
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Stay up to date by reading our Monthly Partner Newsletter
Link you can use...
Lodging VIP Partnerships
VIP Partnership Level
For businesses ready to elevate their presence or those already leading the hospitality landscape, the SCTTA VIP Partnership offers a high-impact, deeply strategic collaboration designed to amplify your influence across the region.
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This premium partnership tier provides a more hands-on, tailored approach—aligning SCTTA’s regional marketing power directly with your business goals. VIP partners receive expanded marketing visibility across the full Experience Tennessee ecosystem, enhanced industry consulting, and priority access to collaborative opportunities that drive growth, strengthen brand positioning, and bring more visitors through your doors.
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If you’re looking to accelerate your reach, shape regional narratives, and unlock the full potential of tourism-driven business opportunities, the VIP Partnership is built for you.
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VIP Partnerships Benefits​
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Ads in Both Seasonal Travel Guides
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15% Discount on all Advertising or Co-Op Programs
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Listed as Premier Booking Partner on ExperienceTN.com​
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Custom Logo Brochure Rack Magnets for rooms (up to 50)
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Custom Logo VBR Foamboard Posters (up to 3)
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25 Travel Guides each print cycle
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Influencer Feature and post to ExperienceTN.com
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Annual Article Feature on ExperienceTN.com​
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Annual Business Strategy Session with SCTTA Tourism Team: Executive Director, Operations Director, and Media Director.
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Quarterly visits from a SCTTA team member.
VIP Partnerships Include all offers from Fundamental Partnerships
Benefits provided for one property
Requires Two Comp'ed Room Nights for features
Platinum includes Journalism and Table of Contents in both guides