The way people consume travel information has changed. Today’s travelers are more discerning than ever. They’re looking for authenticity, real stories, real visuals, and real expectations of what an experience will feel like when they arrive. Traditional display advertising, while familiar, often interrupts that journey. Native content, on the other hand, complements it.

Sophia Posey, Director of Media for the South Central Tennessee Tourism Association earned a Purple Iris Award for DMO Employee of the year at the 2025 Tennessee Tourism and Hospitality Association's Stars of the Industry Awards.

South Central Tennessee Tourism Association (Experience Tennessee) was awarded the prestigious DMO of the Year - Small Budget, in the...