Strong destination marketing organizations create stronger communities. At SCTTA, we believe our role is not to replace local DMOs but to serve as an extension of their team. We recognize that many local tourism offices operate with limited staff, budgets, and resources while carrying the responsibility of growing visitation, supporting local businesses, and telling their community's story.

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Our DMO Services Program is designed to provide the expertise, tools, and support needed to strengthen local tourism efforts across South Central Tennessee. Whether it's strategic planning, media relations, grant administration, marketing support, tourism development consulting, or advocacy, our team works alongside local DMOs to expand their capacity and help them achieve their goals.

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We believe successful tourism requires more than marketing alone. It requires strong partnerships, consistent communication, industry education, and a long-term commitment to destination development. Through monthly collaboration, customized consulting, and a comprehensive suite of tourism services, we help local DMOs focus on what matters most—creating memorable visitor experiences that strengthen their communities and local economies.

 

Below is an overview of the services available through SCTTA's DMO Services Program and how our team works every day to support destination organizations throughout our region.

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• Extension of Local DMOs: We act as an extension of their team, filling resource and staffing gaps.

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• Monthly Industry Alignment: Regular check-ins to review programming, strategy, and media opportunities.

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• Media Pitch Support: We craft pitches for the state, journalists, and media tours

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• DMO Services Guide: Essential paid services—photography co-ops, social media, websites, visitor guides, email marketing, branding, and visitor communications.

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• Grant Administration: Full grant support, including monthly reports, a dedicated coordinator, and a deliverables dashboard.

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• Consulting: Program design and tourism development consulting for long-term growth.

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• Industry Advocacy: We advocate for strong DMOs, supporting them in grant applications and industry conversations.

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• Community Advocacy: Through Tourism Ready, we help DMOs explain their value to local businesses and equip those businesses to benefit from tourism.