Downtown and Main Street programs are pivotal to tourism because they often form the heart and soul of a community, offering a concentrated snapshot of what makes a place unique. The South Central Tennessee Tourism Association (SCTTA) views downtown areas as destinations in their own right—vibrant showcases of local culture, history, commerce, and community life.

 

These central business districts are rich in character, from historic architecture and local eateries to boutique shops and art galleries, all of which are crucial in attracting tourists seeking authentic experiences. Main Street programs revitalize and celebrate these districts, preserving their historical significance while infusing them with new energy, ensuring that they are not just thoroughfares but vibrant hubs of activity that reflect the essence of the destination.

 

This focus on downtowns underscores their role as key attractions that draw visitors, who in turn contribute to the economic and cultural richness of the area. This SCTTA Downtown and Main Street Partnership Program is designed to expand on the expertise of the downtown organization by offering a set of tourism-centric tools to help local businesses navigate the specifics of the industry. At the end of the day, the larger network we build of tourism-ready businesses, the larger impact tourism will have on the local economy.