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Downtowns & Main Street Programs

Downtown and Main Street programs are pivotal to tourism because they often form the heart and soul of a community, offering a concentrated snapshot of what makes a place unique. The South Central Tennessee Tourism Association (SCTTA) views downtown areas as destinations in their own right—vibrant showcases of local culture, history, commerce, and community life.


These central business districts are rich in character, from historic architecture and local eateries to boutique shops and art galleries, all of which are crucial in attracting tourists seeking authentic experiences. Main Street programs revitalize and celebrate these districts, preserving their historical significance while infusing them with new energy, ensuring that they are not just thoroughfares but vibrant hubs of activity that reflect the essence of the destination.


This focus on downtowns underscores their role as key attractions that draw visitors, who in turn contribute to the economic and cultural richness of the area. This SCTTA Downtown and Main Street Partnership Program is designed to expand on the expertise of the downtown organization by offering a set of tourism-centric tools to help local businesses navigate the specifics of the industry. At the end of the day, the larger network we build of tourism-ready businesses, the larger impact tourism will have on the local economy.

Downtown Partnership Details

Direct Downtown Organization Benefits

Downtown Members Benefits

  • Three Annual Tourism workshops developed and hosted by SCTTA -

    • Tourism Tools "Don't leave FREE on the table"​

    • Tourism Impact, A Deep Dive into Local Tourism Economic Impact

    • Social Media Strategy for Tourism-minded businesses.

  • Monthly Industry Newsletter

  • Eligible for Ambassador & Influencer Visits and referrals

  • Eligible for Social Media Shares

  • Expanded Listing Page on

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    • Social Links

    • Photo Gallery

    • Narrative 

    • Back-end access

  • Profile set-up for and Tennessee River Valley Geotourism Pages.

  • Listed on the Experience Tennessee App under Welcome Centers & Information stops.

  • Eligible for Monthly Blog Submissions

  • FREE CO-OP SCTTA Membership: All "Tourism-Ready" Chamber Members can sign up for a FREE CO-OP Membership. This includes businesses in the following categories: Attractions, Eat & and Drink, Lodging, and Shopping.

  • Listing Page Update

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    • Information Update and Audit

  • Membership Door Cling

  • Eligible for 3-Star Certification

  • Monthly Industry Newsletter

  • Workshop Invites

  • Invited to SCTTA Membership FB Group

  • Included in the Experience Tennessee App

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    • Link to Listing Page on

  • Included in Brochure Program Mapping


Annual Membership

Note: Schlarships are availble for smaller downtowns. Combination pricing for Chambers that house Downtown Programs.

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