South Central Tennessee Tourism Association

The South Central Tennessee Tourism Association (SCTTA) is a non-profit tourism promotional agency, created by the state of Tennessee, with a mission to serve as a catalyst to enhance regional economic and community growth through the support, promotion, and development of tourism.

SCTTA serves as one of nine statewide regional tourism organizations recognized by the Tennessee Department of Tourist Development as a partner. Each of the nine regional organizations works closely with the State Department of Tourist Development to promote and implement marketing strategies and grant opportunities for service regions.

SCTTA serves 13 counties, 37 cities or towns, and hundreds of unincorporated communities in a region including Bedford, Coffee, Franklin, Giles, Hickman, Lawrence, Lewis, Lincoln, Marshall, Maury, Moore, Perry, and Wayne counties.

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SCTTA Provides an Award-Winning Tourism-Ready Partnership

In 2024, the South Central Tennessee Tourism Association (SCTTA) proudly received the prestigious Purple Iris Award from the Tennessee Tourism and Hospitality Association, being recognized as the Destination Marketing Organization of the Year. Through its innovative Tourism-Ready strategy, SCTTA has created a robust and dynamic regional network that seamlessly connects major and local attractions with small businesses, community organizations, service providers, vibrant downtowns, and local destination marketing offices. This comprehensive approach has positioned SCTTA as a leader in fostering collaboration and driving tourism growth across the region.

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TOURISM INDUSTRY BLOG

Tennessee Tourism Breaks Record Spending for Fourth Consecutive Year with $31.7B in 2024

147 Million Visits Drive Economic Impact, Tax Relief and Momentum Across the State

Experience Tennessee’s Community Visitor Guide Program: A Strategic Tool for Tourism Growth

In the ever-evolving world of destination marketing, standing out requires more than just pretty pictures and a list of attractions—it requires storytelling with purpose, visuals that spark emotion, and tools that drive action. That’s exactly why the Community Visitor Guide Program by Experience Tennessee was created.

FAYETTEVILLE, TN, May 13, 2025 — Fayetteville’s newest and largest mural pays tribute to the process responsible for putting Tennessee whiskey on the map. Tullahoma-based nonprofit DMA-events tasked Megan Lingerfelt with coming up with an “out-of-the-box idea” that represented how Tennessee whiskey is made and its significance to the area. The result is “White Dog and the Spirit of the Process,” Lingerfelt’s original creation that now permanently lives on the side of Dragonfly Gallery & Design in downtown Fayetteville.

Fayetteville’s new mural puts a creative spin on whiskey making

FAYETTEVILLE, TN, May 13, 2025 — Fayetteville’s newest and largest mural pays tribute to the process responsible for putting Tennessee whiskey on the map. Tullahoma-based nonprofit DMA-events tasked Megan Lingerfelt with coming up with an “out-of-the-box idea” that represented how Tennessee whiskey is made and its significance to the area. The result is “White Dog and the Spirit of the Process,” Lingerfelt’s original creation that now permanently lives on the side of Dragon

Welcome Center Employees of South Central Tennessee at Jack Daniel Distillery

Welcome Center Staff Tour the Heart of Tennessee Whiskey Country

Last week, South Central Tennessee rolled out the red carpet to welcome some of the state’s most influential tourism ambassadors—employees from Tennessee’s interstate welcome centers.

On April 29, artist Kim Radford completed a mural celebrating Tennessee’s distilling heritage on the side of a covered bridge in Lynchburg. “Crafting Whiskey” marks the entrance to the Retreat at Whiskey Creek, the new luxury tiny home community just a mile from the Lynchburg square. Radford drew inspiration from the famous Lincoln County Process for her illustrations of the four steps involved in filtering and aging whiske

Lynchburg’s new mural pays homage to Tennessee’s whiskey heritage

On April 29, artist Kim Radford completed a mural celebrating Tennessee’s distilling heritage on the side of a covered bridge in Lynchburg. “Crafting Whiskey” marks the entrance to the Retreat at Whiskey Creek, the new luxury tiny home community just a mile from the Lynchburg square. Radford drew inspiration from the famous Lincoln County Process for her illustrations of the four steps involved in filtering and aging...

The Lawn Sessions

Experience TN Debuts The Lawn Sessions, A Community Concert Event on The Jack Daniel Distillery Campus Concert Features: Huntergirl, Hippies & Cowboys, The Huffer Brothers and TenKiller

South Central Regional Partnering DMO's