SCTTA earns Purple Iris Award for 2024 DMO of the Year
South Central Tennessee Tourism Association (Experience Tennessee) was awarded the prestigious DMO of the Year - Small Budget, in the...
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South Central Tennessee Tourism Association
The South Central Tennessee Tourism Association (SCTTA) is a non-profit tourism promotional agency, created by the state of Tennessee, with a mission to serve as a catalyst to enhance regional economic and community growth through the support, promotion, and development of tourism.
SCTTA serves as one of nine statewide regional tourism organizations recognized by the Tennessee Department of Tourist Development as a partner. Each of the nine regional organizations works closely with the State Department of Tourist Development to promote and implement marketing strategies and grant opportunities for service regions.
SCTTA serves 13 counties, 37 cities or towns, and hundreds of unincorporated communities in a region including Bedford, Coffee, Franklin, Giles, Hickman, Lawrence, Lewis, Lincoln, Marshall, Maury, Moore, Perry, and Wayne counties.
SCTTA Provides an Award-Winning Tourism-Ready Partnership
In 2024, the South Central Tennessee Tourism Association (SCTTA) proudly received the prestigious Purple Iris Award from the Tennessee Tourism and Hospitality Association, being recognized as the Destination Marketing Organization of the Year. Through its innovative Tourism-Ready strategy, SCTTA has created a robust and dynamic regional network that seamlessly connects major and local attractions with small businesses, community organizations, service providers, vibrant downtowns, and local destination marketing offices. This comprehensive approach has positioned SCTTA as a leader in fostering collaboration and driving tourism growth across the region.
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