The South Central Tennessee Tourism Association (SCTTA) is a non-profit tourism promotional agency, created by the state of Tennessee, with a mission to serve as a catalyst to enhance regional economic and community growth through the support, promotion, and development of tourism.

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SCTTA serves as one of nine statewide regional tourism organizations recognized by the Tennessee Department of Tourist Development as a partner. Each of the nine regional organizations works closely with the State Department of Tourist Development to promote and implement marketing strategies and grant opportunities for service regions. 

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SCTTA serves 13 counties, 37 cities or towns, and hundreds of unincorporated communities in a region including Bedford, Coffee, Franklin, Giles, Hickman, Lawrence, Lewis, Lincoln, Marshall, Maury, Moore, Perry, and Wayne counties.